They come in round, square, tapered or more classic shapes… You can choose between refillable or traditional versions, and customize them as you like, from the cap to the decoration. In a box, they lend themselves to the game of collection, in a product line, the mini is welcome as a promotional offer, gift or sales product.

And of course, 15 ml formats enable brands to attract the younger generation to new fragrances at lower cost. This type of format also responds to market volatility and the decline in consumer loyalty to the same fragrance.